Ohio Hyundai dealership grows local market share by 95.6% with streaming ads powered by Maven.

Competing for share in a crowded economy car brand market

A Hyundai dealership in a small Ohio town was struggling to gain traction in a market dominated by well-known brands including Toyota and Chevrolet. Despite competitive pricing and attractive new models, sales had plateaued, and existing advertising tactics were no longer driving measurable growth. With a limited local population and intense competition, capturing buyer attention required a more strategic, highly targeted approach.
The dealership needed a solution that could reach the right audience with meaningful, high-impact messaging. Their goal was to engage buyers at key decision points in the car-buying journey and generate measurable market share gains—not just incremental awareness.

A market growth–focused CTV and Digital Audio campaign guided by Maven

Through their marketing agency, the Hyundai dealership partnered with EMG to launch a streaming advertising campaign across Connected TV and Digital Audio. To guide strategy and measure impact, the dealership leveraged Maven, EMG’s streaming analytics platform, for data-backed planning, market intelligence, and performance insights.

Maven’s Strategy Engine analyzed the dealership’s local market footprint by blending dealer sales data, historical performance, and current market dynamics with Maven’s historical modeling. This analysis identified the most influenceable zip codes, high-value audiences, and optimal investment levels—forming a streaming strategy purpose-built for market share growth.

Following Maven’s recommendations, the dealership activated a campaign targeting pre- and in-market economy car buyers within its core sales footprint. Ads ran across 200+ premium CTV and digital audio apps, at Maven’s recommended budget and frequency, to maximize reach and effectiveness.

Throughout and after the campaign, the dealership used Maven’s Insight Dashboard to monitor real-time performance, evaluate opportunities for incremental market share gains, and analyze local competitive dynamics—including competitor market share, sales trends, and pricing intelligence.

A 95.6% lift in local market share in 90 days

In just three months, the Hyundai dealership nearly doubled its local market share with a 95.6% lift over neighboring competitors. The campaign reached 4,500 in-market households per month, drove an average of 90 monthly walk-ins, and ranked among the top 60 dealerships in the Columbus DMA.

The dealership continues to work with EMG to maintain its market share advantage, using Maven to review performance, identify optimization opportunities, and monitor competitor sales and discounting activity.