A guide to automotive streaming advertising.

We’ve developed a streaming advertising solution purpose-built for retail automotive. It combines best-in-class audience data, expansive ad inventory, and proprietary attribution tools—all delivered through our analytics platform, Maven. The result? Transparent, measurable market share growth for franchise dealerships through Connected TV and Digital Audio.

Your winning strategy awaits.

Campaign success starts at the very beginning. Maven’s Strategy Engine delivers a data-backed streaming strategy, tailored to every dealership’s unique competitive position and designed to drive market share growth.

• Available to all U.S. franchise dealerships and agencies
• Strategic guidance on spend, targeting, and media mix
• Three growth objectives, 13 campaign considerations
• Visual 3D map of your recommended approach

When the plan is built for your dealership’s goals, better results follow.

We know automotive shoppers.

Our audience data represents the top 0.2% of all commercially available auto third-party segments, and it’s powered by millions of dealership conversions. That means you can target buyers more precisely at every stage of the car shopping journey.

• Six in-market segments tailored to real buying behavior
• Three buyer cohorts based on the path to purchase
• Hyper-targeted, audience-first campaigns

This isn’t broad targeting. It’s laser-focused reach that drives actual dealership outcomes.

Reach car buyers wherever they stream.

Car buyers stream movies, TV, and music across a hyper-fragmented streaming ecosystem with hundreds of apps, networks, and operating systems, meaning extensive reach is key for dealerships. We offer access to every major ad-supported streaming platform—without the constraints that typically come with big media buys. That means full access to available ad inventory, no minimum spend requirements, and priority bidding.

• 200+ exclusive contracts with leading streaming platforms
• 20,000+ unique supply pathways
• Regularly maintained inventory with a 300+ blocklist
• Priority access and optimized pricing

Whenever your buyers are streaming, we’re there.

Know exactly what your ads drive.

We’ve built dealership-specific attribution technology that connects streaming impressions to real outcomes—online and offline.

• Deterministic tracking of web visits, dealership walk-ins, and vehicle sales
• Integrates with your existing performance metrics
• Routine data validation and cleansing for accuracy

No more guessing. You’ll know what’s working—and where to optimize.

Transparency you can’t get anywhere else.

Our reporting lives inside Maven’s Insights Dashboard, which brings together everything you need to understand campaign performance and market impact.

• Clear analysis of media performance and local market share
• Visualizations of where and how your ads appeared
• Detailed audience insights and campaign ROI
• Optimization recommendations built into the platform

See what’s happening, adjust in real time, and grow continuously.

Your roadmap to growth.

All of this comes together in Maven, EMG’s proprietary streaming analytics platform. Built from the ground up for automotive, Maven makes streaming simpler, smarter, and fully transparent, giving dealerships hyper-local market share contextualization, competitor performance insights, and a growth strategy with streaming ads.

With Maven, you know exactly how your store’s doing, what your competitors look like, and how to outperform them.