EMG collaborates with S&P Global Mobility to launch Competitor Intelligence feature in Maven helping dealers make more informed ad decisions.

Los Angeles, CA – Oct. 7th, 2025 – EMG, the leading provider of streaming advertising solutions for retail automotive, has added a new capability to its streaming analytics platform, Maven. Developed in collaboration with S&P Global Mobility, the Competitor Intelligence  feature is now available in Maven’s Insights Dashboard exclusively for dealerships running streaming advertising through the platform.

With Competitor Intelligence, Tier 3 dealerships can access sales, pricing, and inventory data on nearby same-brand stores, offering context to support retail and marketing decisions.

Dealers want to know not only how their campaigns are performing, but also how they stack up against the store down the street. By combining S&P Global Mobility’s trusted inventory data with Maven’s analytics, we’re providing a practical tool that brings market context to day-to-day decision making.

Brian Singleton
CEO & Founder, EMG

Dealers can use the new feature to review:

• Sales Mix: The balance of new versus used sales at competing stores.
• Days supply: Estimates the number of days it would take a competitor to sell its current inventory at its average sales rate.
• Vehicle Pricing: Reveals a competitor’s discount or markup rates on top-selling vehicles compared to the regional MSRP, along with modeled forecasts for future pricing.

With clearer visibility into nearby competitors’ retail operations, dealerships and their agency partners can:

• Benchmark performance against nearby competitors.
• Contextualize changes in market share within their DMA.
• Adjust pricing, promotions, and inventory planning with better context.

S&P Global Mobility’s Retail Advertised Inventory data offers a detailed view of vehicle availability and pricing trends across the U.S. Working with EMG allows us to deliver that information in a format that dealerships can use directly to guide business decisions.

Joe Kyriakoza
Vice President, Polk Automotive Solutions, S&P Global Mobility

EMG is the leading streaming advertising company dedicated exclusively to automotive. Its analytics platform, Maven, is purpose-built for dealerships, turning complex market and campaign data into actionable insights. Drawing on millions of attributed dealership conversion data points, Maven gives dealers visibility into local market share, competitor activity, and campaign performance. With data-driven execution and measurable results, EMG helps dealerships connect with in-market buyers, optimize strategies, and grow market share.

Media Contact:

Laurie Halter
Charisma! Communications
503-816-2474
Laurie@charismacommunications.com

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