Best practices

Maximize impact across the automotive sales funnel with streaming creative tailored to the intent and behaviors of every stage of the car buyer journey.

Create high-performing ads for every stage of the car buyer journey.

Analysis of thousands of campaigns and millions of dealer conversions revealed the creative strategies that drive results at every stage of the car buyer journey.

Pre-Market

In-Market

Used

Pre-Market Audiences

Early-stage shoppers engage most with general brand messaging that builds awareness and brand affinity—not hard offers.

Tactic	Optimal Creative Type	Performance Gain
New car creative to pre-market	Brand creative	+46%

Use soft-sell, brand building creative

In-Market Audiences

Economy Vehicle Campaigns

Economy vehicle shoppers respond best to affordability-focused messaging.

Tactic	Optimal Creative Type	Performance Gain
New car creative to in-market economy	Lease & APR offers	+52%

Emphasize price, financing, and savings

Luxury Vehicle Campaigns

Luxury vehicle shoppers respond best to brand-focused creative, emphasizing vehicle innovation and brand prestige.

Tactic	Optimal Creative Type	Performance Gain
New car creative to in-market luxury	Brand creative	+27%

Lean into design, technology, and brand legacy

Used Car Audiences

Used car shoppers are driven by financial offers, meaning dynamic creative with continually updated financial incentives will resonate most.

Tactic	Optimal Creative Type	Performance Gain
Used car creative to used audience	Dynamic creative	+52%

Keep pricing fresh and timely

Tools to take your creative further.

Everything you need to elevate your creative.

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