Does my streaming campaign need the audio channel as well?
Published on December 29, 2023
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We highly recommend that a streaming campaign advertises on the audio channel as well as Connected TV and display. Why? EMG sees a noticeable performance difference between campaigns that run only CTV and campaigns that run CTV with supporting audio. This is because digital audio is an excellent “lift channel,” meaning it effectively supports the primary CTV channel through engaging audio content, creating a diverse range of ad exposures, and reaches viewers during their everyday routines. To learn more about digital audio and its impact on campaign performance, click the hyperlink.
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