Why should I advertise on CTV as opposed to linear, traditional TV?

To put it simply, performance. CTV combines the performance power of cable TV with the technological capabilities of digital advertising. While advertising on a highly engaged performance channel, CTV gains advanced, household level targeting capabilities, hosts the majority of the television market (56%), is cost-effective, can deliver to the entire addressable streaming inventory, and receive deterministic measurement and reporting features tying exact impressions to online and offline conversions. To read more on the perks of CTV over linear, follow the hyperlink.