What is the difference between CTV and OTT (Over-The-Top)?
Published on December 29, 2023
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CTV and OTT (Over-The-Top) are related but have different meanings. CTV refers specifically to the television aspect, while OTT encompasses professional video content delivered over the internet to any internet connected device, without requiring a traditional cable or satellite subscription. CTV is a subset of OTT, focusing on professional video content streamed exclusively to connected TV devices. To read more on the differentiation between CTV and OTT, follow the hyperlink.
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