Why is EMG’s foot traffic attribution unique?

EMG attribution is a constant pursuit of the truth. EMG data scientists ensure dealership location records are exact via match back mapping and custom conversion zone generation, and conduct a routine data filtration procedure, requiring dwell times and recency standards to remove potential employees, delivery drivers, drive bys, pick ups, and street traffic interference. Unlike many other solutions which can only approximate an arrival, EMG’s one-to-one attribution puts us in a position to perform optimizations on our models to drive superior performance and report deterministic arrivals.