The Gauge+
Discover how Americans engage with ad-supported content across streaming apps, inspired by Nielsen’s The Gauge TV viewership report.
Monthly U.S. ad-supported streaming viewership by app.
U.S. ad-supported streaming viewership trends by app.
U.S. subscription share by app: Ad-supported vs. ad-free
Q1 2024 | % of respondents
Methodology
The Gauge+ FAQs
How is ‘The Gauge+’ calculated?
The Gauge+ leverages Nielsen's The Gauge, a monthly report on U.S. TV viewership, to extract
data by
medium (cable, broadcast, streaming). EMG focuses specifically on streaming viewership and isolates
the top 10 most viewed streaming platforms each month. Applications within the top 10 that host
user-generated content, such as YouTube, are categorized in the “Other” bucket. This ensures the
focus remains on platforms that feature professionally produced, full-episode content.
From there, EMG uses first-party and third-party data, including sources such as eMarketer, to
assess and verify the ad-supported penetration of each top 10 streaming app. This data is applied to
adjust viewership shares, ultimately calculating the monthly distribution of U.S. ad-supported
streaming viewing by app.
What is included in “other”?
EMG ad inventory
Advertise your dealership on the streaming apps shoppers love.
Reach in-market automotive buyers as they watch their favorite ad-supported content.
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