Reason for Rejection:

A low bitrate is responsible for 72% of video rejections managed by EMG. Videos with low bitrates often suffer from poor visual quality (blurriness, low image resolution), which fails to meet streaming platform standards.

Solution:

To meet bitrate requirements, ensure the XML request of the VAST Tag includes media files within the following bitrate ranges:

• 5,000 kbps – 10,000 kbps
• 10,000 kbps – 20,000 kbps
• 20,000 kbps – 30,000 kbps

The VAST Tag must contain one file in each of these bitrate ranges: one between 5,000 kbps – 10,000 kbps, one between 10,000 kbps – 20,000 kbps, and one between 20,000 kbps – 30,000 kbps. This approach ensures the video maintains high image quality and meets the standards required for successful delivery across all streaming platforms. Files outside these bitrate ranges may be rejected, impacting campaign delivery.

Reason for Rejection:

Videos are rejected for duplicate frames if more than one identical still image frame is detected. This issue accounts for 7% of all video creative rejections managed by EMG. Duplicate frames create visual stutters, degrading the video quality and negatively impacting the viewer experience. Platforms reject videos with duplicate frames due to their poor visual quality.

Solution:

To resolve a duplicate frame rejection, re-edit the video asset to remove any duplicate frames. Replace these with new still image frames to ensure the video meets the duration requirements and maintains high visual quality.

Reason for Rejection:

Incorrect duration accounts for 3% of video rejections managed by EMG. A video asset is rejected for this reason if it does not meet the exact millisecond requirement. Specifically, the video must be precisely 00:30:000. Even a slight deviation, such as 00:30:001, will result in automatic rejection, preventing the video from being delivered for 00:30:000 ad placements.

Solution:

To resolve duration issues, trim the video asset to exactly 00:30:000 to ensure it meets the duration requirements for acceptance and successful delivery. For precise measurement, we recommend using the Kapwing measurement tool, which allows you to view the creative’s duration to the millisecond.

Reason for Rejection:

A low audio bitrate accounts for 3% of total video rejections managed by EMG. Videos with low audio bitrate are rejected because the audio quality is insufficient—often appearing muffled or choppy— and does not meet streaming platform standards.

Solution:

To address a low audio bitrate, ensure the audio within the video is uploaded in its highest possible quality. The minimum acceptable bitrate is 192 Kbps, with an audio sample rate of at least 48 kHz. This will achieve clear and high-quality audio that meets platform 

• Upload video assets with bitrates in the following ranges: (1) 5,000 – 10,000 Kbps, (2) 10,000 – 20,000 Kbps, (3) 20,000 – 30,000 Kbps.
• Ensure the video asset is free from duplicate frames.
• Set the video duration to exactly 00:30:000.
• Upload the video’s audio with a minimum bitrate of 192 Kbps and an audio sample rate of at least 48 kHz.