Creative that deviates from 00:30:000, even by a fraction of a second, risks rejection by publishers.

Since TVs are unclickable, focus on reinforcing your dealership’s name throughout the ad to improve recall and searchability.

Connected TV creative must be a VAST tag or an .mp4 file.

Design professional-quality TV ads that stand out on screen, capturing attention with polished visuals and engaging content.

End your video with a title card displayed for at least 00:03 to provide essential information and leave a lasting impression.

Incorporate a voiceover to ensure the message is clearly communicated, engaging the viewer both visually and audibly.

Use a watermark to maintain consistent branding and enhance brand recognition throughout the video.

Since most consumers will search for key messages, avoid vanity URLs or phone numbers unless they provide clear value or incentive.

Design your creative with your automotive audience in mind, customizing it for each stage of the customer journey to maximize relevance and impact.

Avoid using punctuation (periods, commas, etc.) in file names. Use underscores instead. Example: Abc_EMG_24Mar_CTV