Digital Dealer: “EMG introduces dealership analytics platform Maven.”
Digital Dealer takes a closer look at EMG’s new analytics platform, Maven, and how it’s helping dealerships grow market share with local market analysis and streaming advertising.
June 25
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The platform leverages eight years of data from over 1,400 dealerships and 75 million conversions, making it one of the most robust systems of its kind. Maven aims to fill a critical gap for dealerships by offering precision insights into local market performance, competitor activity, and brand dynamics. Its actionable intelligence supports dealerships in optimizing their streaming advertising efforts, which can result in a projected 21.8 percent boost in market share for users with strong Campaign Health metrics.
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