Automatic content recognition (ACR)
Published on September 18, 2023
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Technology that enables devices to identify and recognize audio or visual content in real-time and allows devices such as smartphones, smart TVs, or streaming devices to detect and analyze the content being played, regardless of the source or platform; uses methods such as audio fingerprinting, watermarking, or video analysis techniques to capture audio/video samples and compare them to a database of known content.
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