Audience Fit
Measures how closely the deployed media strategy aligns with EMG’s audience recommendation. A perfect score (100%) indicates the campaign is precisely aligned with the ideal audience distribution, while lower scores reflect deviations from the recommended balance, potentially hindering performance.
January 27
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Measures how closely the deployed media strategy aligns with EMG’s audience recommendation. A perfect score (100%) indicates the campaign is precisely aligned with the ideal audience distribution, while lower scores reflect deviations from the recommended balance, potentially hindering performance.
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