Getting started in Maven: platform overview

Maven is a streaming advertising platform built for automotive marketers to plan campaigns, monitor performance, and identify opportunities to improve results.

The platform includes two applications designed to work together:

• Maven Strategy is a self-service media planning tool that helps determine what your campaign should look like before launch.
• Maven Analytics is a reporting and analytics dashboard that helps measure campaign performance, understand market impact, and identify opportunities for optimization after launch.

Together, they support every stage of the streaming advertising campaign lifecycle.

• Maven Strategy helps agencies build data-driven  streaming advertising plans for any U.S. franchise dealership.
• Maven Analytics helps agencies measure campaign performance, understand market impact, and optimize results.
• Market share is the primary metric Maven uses to evaluate competitive impact.
• Each application answers a different question throughout the campaign lifecycle:

• • Strategy: What should we do?
  • Analytics: How are we performing and how can we improve?

Maven is organized around two core applications that work together throughout the campaign lifecycle.

Maven Strategy

Answering: “What should my campaign look like?”

Maven Strategy is a self-service media planning tool that generates streaming advertising strategies for new vehicle campaigns at any U.S. franchise dealership.

It analyzes dealership sales data, market conditions, audience opportunity, and historical campaign performance to generate a dealership-specific streaming advertising strategy in seconds.

Inside Maven Strategy, you’ll find recommendations for:

• Geographic targeting
• Monthly advertising budget – with slider to adjust spend
• Audience strategy
• Channel mix
• Available streaming inventory
• Expected reach and frequency
• Forecasted market share growth

Each strategy contains everything needed to plan a dealership streaming campaign and is presentation-ready for client conversations.

Maven Analytics

Answering: “How is my campaign performing and where can it improve?”

Once a campaign launches, Maven Analytics is the reporting and analytics dashboard used to monitor campaign performance, evaluate market impact, and identify optimization opportunities.

Inside Maven Analytics, you can:

• Monitor active campaign delivery and set up
• Review attributed online and offline visits
• Analyze market shifts in the local market and DMA against the OEM
• Review audience targeting and inventory delivery
• Monitor sales, pricing, and inventory activity from same-brand competitors
• Identify campaign optimization opportunities and expected market share gains

Before campaign launch

Build your strategy with Maven Strategy

For new dealerships, generate a streaming advertising plan, customize recommendations based on your client’s goals, and use the strategy to guide dealership presentations and campaign planning.

Review opportunities for existing campaigns

For existing campaigns, review the Opportunities tab to identify optimization recommendations designed to improve Campaign Health and increase projected market share performance.

Throughout the month

Monitor campaign delivery

Check the Realtime tab to stay up to date on campaign delivery, pacing, household reach, and website activity.

Keep your dealership informed

Share campaign progress with your dealership so they have visibility into campaign delivery and ongoing performance.

End of month

Evaluate performance and market impact

Use the Market & Media Performance tab to review campaign results, analyze dealership and brand market share trends, and evaluate competitive market activity.

Review audience and inventory delivery

Explore the Audience and Inventory tabs to understand who your campaign reached and where ads were delivered across the streaming ecosystem.

Plan your next optimization

Visit the Opportunities tab to identify recommended campaign adjustments and their projected impact on market share.

Maven brings campaign planning, performance reporting, and market intelligence together in a single platform for automotive streaming advertising.

Maven Strategy answers:

“What should our campaign look like?”

Maven Analytics answers:

“How is the campaign performing?”

“What opportunities are available to improve results?”

Used together, the two applications provide a complete workflow for planning, measuring, and optimizing streaming advertising campaigns.