Rolling 90-Day Avg Toggle: Explained

The Market & Media tab in Maven Analytics now includes a Rolling 90-Day Avg view alongside Month over Month. Selecting Rolling 90-Day Avg shows market share metrics as rolling 3-month aggregations and attributed conversions as rolling 3-month averages. This smooths out the volatility caused when dealerships defer vehicle sales postings to the DMV from one quarter to the next to get ahead on quarterly quotas, which can cause artificial swings in market share. The Dealership Leaderboard always uses this rolling 90-day calculation, while competitor market share on the map stays monthly unless plotted on the trendline via Chart Data.

• A new Rolling 90-Day Avg toggle has been added to the Market & Media tab.
• When selected, the Market Share trendline recalculates each month’s share as a rolling 90-day aggregation, rather than that single month’s share.
• Performance Overview metrics (Website Visits, VDP Visits, and Walk-ins) switch to rolling 90-day averages.
• In the LMA view, Pump-In and Pump-Out Lines and Market Share Lift also shift to use rolling 90-day aggregations.
• The Dealership Leaderboard always uses the rolling 90-day calculation and can’t be switched to Month over Month.
• Competitor market share stays monthly on the map hover pop-up, but reflects the rolling 90-day aggregation when plotted on the trendline via Chart Data.

Quarter-end sales reporting patterns can create significant month-to-month volatility. After meeting quarterly objectives, dealerships may defer posting vehicle sales to the DMV from the end of one quarter into the beginning of the next to get ahead on their quotas—making the last month of a quarter look artificially low, and the first month of the following quarter look artificially high. This can cause market share to fluctuate from month to month and create an inaccurate read of a dealership’s true competitive position.

By evaluating market performance over a 90-day period, analysis better reflects sustained market position and competitive performance, rather than short-term fluctuations caused by deferred postings.

Market Share Trendline

When Rolling 90-Day Avg is selected, both the dealership’s LMA share and the OEM’s DMA share are recalculated so each month reflects a rolling 90-day aggregation instead of that single month’s share.

Performance Overview

With Rolling 90-Day Avg selected, the campaign’s attributed metrics display rolling 90-day averages rather than single-month values. This applies to:

• Website Visits
• VDP Visits
• Walk-ins

LMA view

The toggle carries through to the LMA view, where the same rolling 90-day aggregation applies to:

• Pump-In and Pump-Out Lines
• Market Share Lift
• Competitor market share, when plotted on the trendline via “Chart Data”—though the hover pop-up still shows the single-month figure

Rolling 90-day Market Share

Rolling 90-day Dealership and OEM Market Share is a 3-month aggregation of sales data.

Rolling 90-day Market Share Lift

For Market Share Lift in the 90-day view, the current rolling 3-month period is compared against either the previous rolling 3-month period (MoM) or the same rolling 3-month period from the prior year (YoY). Using August as the example:

Lift measures the change between the current period and whichever comparison period is selected.

The Rolling 90-Day Avg toggle affects:

• Market Share (your dealership, OEM, and competitors*)
• Market Share Lift Analysis
• Performance Overview (Website Visits, VDP Visits, Walk-ins)
• Pump-In and Pump-Out Lines

*Competitor market share reflects the rolling 90-day aggregation when plotted on the trendline.

What’s not impacted

The following still use single-month figures:

• Competitor market share—in hover pop-up state
• Competitor Intelligence metrics (sales volume, days supply, pricing)

Leaderboards

Leaderboards always use the rolling 90-day calculation and cannot be switched back to a single-month view, regardless of the toggle setting.

What’s the difference between an aggregation and an average, and where does each apply?

An aggregation sums raw values over three months before dividing—this is how Market Share and Market Share Lift are calculated, summing dealer, OEM, and LMA/DMA sales over three months, then dividing. An average instead calculates each month’s value separately and averages the three—this is how Performance Overview metrics (Website Visits, VDP Visits, Walk-ins) work.

Does competitor market share also change to reflect the rolling 90-day view?

Yes, but only when plotted on the trendline via Chart Data. The hover pop-up on the map always shows the single-month figure, even with Rolling 90-Day Avg selected.

Can Leaderboards be switched to Month over Month?

No. Leaderboards always use the rolling 90-day calculation.