Meet Maven Analytics: Measure your streaming campaign performance

Maven Analytics is a reporting and analytics dashboard that gives EMG customers a centralized view of campaign performance and market insights.

Rather than evaluating streaming campaigns based on vanity metrics like impressions and clicks, Maven connects campaign delivery with true dealership outcomes, including dealership walk-ins, website visits and, most importantly, market share movement.

With Maven Analytics, agencies and dealerships can:

• Monitor active campaign delivery and set up
• Review attributed online and offline visits
• Analyze market shifts in the local market and DMA against the OEM
• Review audience targeting and inventory delivery
• Monitor sales, pricing, and inventory activity from same-brand compeitors
• Identify campaign optimization opportunites and expected market share gains

Maven Analytics organizes campaign performance, market insights, and optimization opportunities into six key reporting areas. Each tab provides a different view of your campaign — from delivery and audience insights to market impact and opportunities for improvement.

Real-Time

“Is my campaign delivering as expected?”

The Real-Time tab provides a live snapshot of your active campaign, helping you quickly understand campaign setup, delivery, and early performance signals.

Here you’ll find:

• Website visits and household reach
• Audience targeting strategy
• Geographic targeting coverage
• Inventory publisher acceptance
• Attribution signals

Think of this as your campaign health check. If you want to quickly confirm your campaign is set up correctly and delivering as expected, this is the place to go.

Market & Media Performance

“What impact is my campaign having?”

Market & Media Performance is the core reporting area within Maven Analytics, connecting campaign activity to dealership performance and market movement.

Looking at conversion counts or market share changes in isolation can be misleading. True campaign impact requires understanding performance within the context of the dealership’s competitive landscape, brand performance, and overall market conditions. Maven Analytics adds this market context, allowing you to see how streaming activity is contributing to dealership performance and competitive position.

Here you can evaluate key campaign outcomes, including:

• Website visits
• Vehicle Detail Page (VDP) visits
• Dealership walk-ins
• Cost per attributed action
• Household reach
• Average frequency
• Campaign spend
• Dealership and brand market share trends

This section includes two views:

Dealer View

The Dealer View focuses on campaign performance at the dealership level.

Here you can review reach, frequency, and online and offline visits attributed to the campaign.

Local Market Area (LMA) View

The LMA View expands beyond the dealership to show what is happening within the surrounding market, which is the true indicator of performance.

You can explore:

• Market share trends within the dealership’s LMA
• Brand performance within the broader DMA
• Market share lift compared to your OEM — the single most important metric within Maven, answering “how is my dealership performing?”
• Geographic household reach
• Active campaign targeting areas

The LMA View also includes Competitor Intelligence, giving you visibility into how competing dealerships are performing, including:

• Market share trends
• New versus used sales mix
• Inventory levels
• Pricing behavior
• Model-level pricing trends
• Competitive sales movement

This helps you understand not only how your campaign is performing, but how the dealership is positioned within its competitive landscape.

Audience

“Who are we reaching?”

Successful streaming campaigns depend on reaching the right shoppers at the right stage of the buying journey.

The Audience tab shows how your campaign audience is structured across three key automotive consideration groups:

• Pre-market shoppers
• In-market shoppers
• Conquest audiences

You’ll also see:

• Audience spend distribution
• Frequency distribution
• Current targeting compared to EMG’s recommended audience strategy
• Audience Fit score

The Audience Fit score shows how closely your campaign aligns with EMG’s recommended audience strategy, helping identify whether targeting adjustments could improve campaign performance.

Inventory

“Where are my ads running?”

Streaming viewership is highly fragmented, with consumers watching content across hundreds of platforms. EMG uses an audience-first approach to reach automotive shoppers wherever they are streaming — across TV, movies, music, and podcasts — to combat fragmentation and maximize reach.

The Inventory tab provides transparency into where your automotive shoppers were found streaming that month.

Here you’ll see:

• Top streaming apps where your ads appeared
• Top operating systems your audience streamed on
• Household reach across apps and operating systems
• Supply chain pathways used to deliver impressions

This helps answer one of the most common questions advertisers have:

“Where are my ads actually running?”

Opportunities

“How can I improve campaign performance?”

The Opportunities tab identifies ways to strengthen campaign performance by comparing your active campaign strategy against EMG’s recommended strategy.

Maven evaluates five key areas of Campaign Health:

• Geotargeting
• Budget
• Audience mix
• Channel mix
• Campaign duration

Your campaign receives an overall Campaign Health score based on alignment with these recommendations, with 100% indicating complete alignment.

When opportunities exist, Maven provides specific recommendations and forecasts the market share lift of each adjustment.

This tab turns optimization opportunities into actionable recommendations, showing how strategic adjustments can influence dealership market share.

Leaderboards

“How does my campaign compare?”

The Leaderboards tab provides benchmarking across campaigns, agencies, and dealerships within the Maven platform.

Rankings include:

• Agency partner performance based on Campaign Health score
• Campaigns under management based on Campaign Health score
• Dealership new vehicle sales volume within the DMA

This gives agencies the additional context to understand how their agency, campaigns, and dealerships compare.

Maven Analytics gives automotive marketers the insights needed to understand streaming campaign performance, evaluate market impact, and identify opportunities for improvement.

By combining reporting, attribution, and market intelligence in one platform, Maven Analytics helps agencies and dealerships make more informed decisions throughout the campaign lifecycle.

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