Why doesn’t EMG advertise on certain popular streaming apps?
Published on December 29, 2023
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Although certain streaming apps (Netflix, Max, etc.) have introduced ad-supported tiers, they do not allow their ad inventory to be bought programmatically. EMG only places media programmatically, as it is the most advanced targeting approach available, so we choose not to purchase their ad inventory as it will be far less performative. However, as these streaming apps settle into the ad-supported space, we expect programmatic abilities will be supported soon. To read more on programmatic advertising, click the hyperlink.
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