What are the costs associated with CTV advertising?
Published on December 29, 2023
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The costs associated with CTV advertising can vary depending on factors such as ad inventory availability, targeting options, ad formats, ad length, and the demand for specific audiences or content. CTV advertising can be priced on a CPM (Cost Per Thousand Impressions) or a fixed-rate basis, and the overall costs should be assessed based on the campaign goals and expected returns.
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