How is CTV and Audio inventory chosen and curated?
Published on December 29, 2023
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EMG has 200+ individual inventory contracts with every major operating system, streaming device, app, and network. This gives us access to 20,000 individual path to supply nodes that allows us to reach almost 100% of the addressable streaming market on every content available. Our data scientists filter and optimize these supply pathways to ensure every inventory path gives the advertisement the best possibility to reach an awake, engaged human being.
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