No, EMG focuses exclusively on CTV devices for streaming video ads. After extensive testing, we found that CTV outperforms OTT devices like mobile and desktop by 32%, offering a more immersive, living room viewing experience that drives better performance.

EMG does not support select inventory buys. Our audience-first strategy ensures your in-market automotive shoppers are reached wherever they’re actively streaming. Restricting your campaign to one or a few apps will limit your ability to connect with auto-intenders and can hinder performance.

Apps like Netflix and Max currently lack programmatic targeting, offering only broad options. EMG prioritizes advanced audience targeting for better performance, so we don’t buy directly. However, we access this inventory programmatically through carriage deals with networks, OS platforms, and streaming devices.