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FAQ Category: Ad inventory
Does EMG offer Over-The-Top (OTT) advertising?
Lauren Beaney
January 27
1 min read
No, EMG focuses exclusively on CTV devices for streaming video ads. After extensive testing, we found that CTV outperforms OTT devices like mobile and desktop by 32%, o
Can I activate my campaign on just one streaming app?
Lauren Beaney
January 27
1 min read
EMG does not support select inventory buys. Our audience-first strategy ensures your in-market automotive shoppers are reached wherever they’re actively streaming. Re
Why doesn’t EMG advertise on certain popular streaming apps?
Lauren Beaney
January 27
1 min read
Apps like Netflix and Max currently lack programmatic targeting, offering only broad options. EMG prioritizes advanced audience targeting for better performance, so we don’t buy directly. However, w
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