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FAQ Category: Audience targeting
Audience targetingHow often does EMG update their audiences?
By Lauren Beaney
January 27, 2025
EMG optimizes audiences quarterly to ensure that only the top performing audience segments are activated.
< 1 min read
Audience targetingDoes EMG support first-party data?
By Lauren Beaney
January 27, 2025
EMG supports first-party data targeting, but recommends this only for fixed operation campaigns.
< 1 min read
Audience targetingDoes my campaign need all three market groups?
By Lauren Beaney
January 27, 2025
EMG recommends leveraging all three market cohorts to reach consumers at every stage of their consideration window. Pre-market audiences, often the highest performing group, are frequently overlooked but essential for a full-funnel strategy.
< 1 min read
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