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FAQ Category: Attribution
AttributionWhat attribution model does EMG use?
By Lauren Beaney
January 27, 2025
While our model is technically last-touch, we attribute the entire campaign—all three channels—to the conversion, as each touchpoint plays a strategic role.
< 1 min read
AttributionWhat data partners does EMG use?
By Lauren Beaney
January 27, 2025
Key data partners include Experian, Polk IHS, the U.S. Census Bureau, and Foursquare, along with EMG’s proprietary data.
< 1 min read
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