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FAQ Category: Attribution
AttributionWhat attribution model does EMG use?
January 27, 2025
While our model is technically last-touch, we attribute the entire campaign—all three channels—to the conversion, as each touchpoint plays a strategic role.
< 1 min read
AttributionWhat data partners does EMG use?
January 27, 2025
Key data partners include Experian, Polk IHS, the U.S. Census Bureau, and Foursquare, along with EMG’s proprietary data.
< 1 min read
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