EMG attribution is a constant pursuit of the truth. EMG data scientists ensure dealership location records are exact via match back mapping and custom conversion zone generation, and conduct a routine

We track every arrival to every dealership, so long as the individual tracked has completed an impression from said dealership. Once an individual completes that dealership's ad, we can track them to

Because Connected TVs and Bluetooth devices are unclickable mediums, tracking conversions gets tricky. To combat this visibility gap, EMG uses the Household graph (which tethers all internet devices f

Most of the conversions are logged after their "last touch" with the display channel. However, we refer to our attribution through a campaign-wide lens, considering each touchpoint as a contributor to