Do's & Don'ts
Discover what sets high-performing creative apart from suboptimal creative with visuals from CTV and display ads.
Length
Our measurement tool verifies that this creative is exactly 00:30.000, meeting all publisher requirements.
Not Clickable
This video provides a clear Call-to-Action by providing a URL.
Made for TV
This ad meets the proper resolution (4K HD) and dimensions (1920×1080) for television.
Length
50% of publishers will reject creative that is .001 or more seconds over.
Not Clickable
This video encourages clicking, which is not possible on a TV.
Made for TV
This ad is formatted for mobile screens and may appear unprofessional and off-putting on television.
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