Creative Tech Specs
Follow these creative technical specifications to maximize the distribution of your CTV, audio, and display ads. For easy referencing and sharing, download this page as a PDF. To easily measure the exact duration of your video and audio ads, use this measurement tool.
Streaming Ads
| Attribute | CTV | Audio |
|---|---|---|
| File Extensions | .MP4 or VAST Tag* | .MP3, M4A, or .WAV |
| Duration | Exactly 00:30:000 | Exactly 00:30:000 |
| Video Bit Rate | At least 19,000 Kbps | N/A |
| Dimensions | 1920x1080 | N/A |
| File Size | 500 MB to 10 GB | N/A |
| Frame Rate | 23.98 or 23.97 | N/A |
| Audio Sample Rate | 48 rHz | N/A |
| Audio Bit Rate | 192 Kbps | 160 Kbps |
| ProRes Codec Type |
ProRes 422 HQ ProRes 422 Standard |
N/A |
| Audio Channels | 2 Channels (Stereo) | N/A |
VAST Tag = Most efficient CTV file type
*Using a VAST Tag prevents technical errors by offering streamlined, one-way communication between ad servers and video players. Additionally, VAST Tags provide tracking information, allowing all parties to see a comprehensive overview of ad performance.
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