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Streaming creative best practices
Creative Specs for Streaming Ads
EMG partners with dozens of premium CTV and Audio streaming services, each having their own technical standards. Follow the requirements below to maximize the distribution of your video and audio ads.
Streaming Ads
| Attribute | CTV | Audio |
|---|---|---|
| File Extensions |
.mp4, VAST 2.0
|
.mp3, .m4a, or .WAV
|
| Duration |
Exactly 00:15:000 or 00:30:000
|
Exactly 00:15:000 or 00:30:000
|
| Bitrate |
At least 19,000 Kbps
|
At least 160 Kbps
|
| Dimensions |
1920x1080
|
—
|
| File Size |
500 MB - 10 GB
|
—
|
| Frame Rate |
23.98 or 29.97
|
—
|
| Audio Sample Rate |
48 rHz
|
—
|
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