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Creative Hub
All the Streaming terms you need to know
Audio
Made for Radio
Create an audio ad that you could imagine hearing on the radio during a traditional ad break.
Brand Mentions
Make sure to mention the brand name at least 3-4 times.
Assume a Google Search
The majority of consumers will hear your ad and Google whatever message was the most prominent. Users generally won’t follow vanity URLs or phone numbers unless incentivized to do so.
Tailored for Audience
Does the creative message match the audience that is being targeted?
Length
Ads that are exactly 00:15.000 or 00:30.000 will significantly outperform others.
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