Ensure your creative is precisely 00:30:000 to meet publisher requirements. Videos that deviate by even .001 seconds will risk being rejected.

Remember that TVs are unclickable mediums, meaning you can’t influence consumer behavior through a click, as is possible in web video. Instead, emphasize the dealership’s name throughout the video to enhance memory recall and searchability.

Create a video ad that you can easily envision during a traditional TV commercial break.

Include a title card at the end of the video, ideally displayed for at least 00:03.

Utilize a voiceover to ensure the consumer is not only viewing the images on the screen but also listening intently to the advertising message being delivered.

Consider using a watermark to ensure consistent branding throughout the video ad.

Most consumers will see your ad and Google the most prominent message. Since users typically won’t follow vanity URLs or phone numbers without a strong incentive, we recommend excluding these elements.

Design your creative with your specific automotive audience in mind, tailoring them to the specific stages of the automotive customer journey.