Large-scale Original Equipment Manufacturers (OEMs) have traditionally held the advantage in traditional TV advertising (via cable and satellite), leaving smaller, budget-cons

Many of today’s advertisers are worried about the continuous streaming subscription fee increases and unhappy subscribers. While this worry is understandable, advertisers sh

Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the vehicle, a phone or tablet

We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for th

Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, a

When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-bla