Auto Remarketing: “New coalition seeks to create guidelines, standards for streaming auto advertising”
Leading streaming, data, and ad tech executives form Automotive Streaming Council to establish standards, promote transparency, and drive collaboration to improve the integrity, effectiveness, and accountability of streaming advertising in the automotive industry.
September 16
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A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical standards and promote greater transparency and performance in streaming advertising for the auto industry.
In a news release, the ASC said it is a self-regulatory body that will serve as a collaborative forum focused on addressing challenges facing automotive advertisers, including fragmented measurement practices, unclear attribution models, inconsistent ad experiences, growing concerns about data usage and increasing risks of ad fraud.
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