Digital Dealer: “EMG introduces dealership analytics platform Maven.”

Automotive streaming advertising solution provider EMG has announced the launch of Maven, a cutting-edge analytics platform designed specifically for automotive dealerships. Following a successful beta phase with select partners, Maven is now accessible to EMG clients running Tier 3 campaigns. The availability begins with the debut of the Insights Dashboard.

The platform leverages eight years of data from over 1,400 dealerships and 75 million conversions, making it one of the most robust systems of its kind. Maven aims to fill a critical gap for dealerships by offering precision insights into local market performance, competitor activity, and brand dynamics. Its actionable intelligence supports dealerships in optimizing their streaming advertising efforts, which can result in a projected 21.8 percent boost in market share for users with strong Campaign Health metrics.

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