AutoSuccess: “Connected TV Advertising for Car Dealerships with Brett Hall of EMG.”

Streaming is now the No. 1 way Americans consume TV — and that includes your potential customers. Brett Hall of EMG joins AutoSuccess to discuss how dealerships can use Connected TV ads to drive real business outcomes. From ad fraud filtering to audience-first targeting, this interview reveals how to avoid wasted spend and turn streaming impressions into walk-ins and sales.

In this AutoSuccess Executive Spotlight, Brett Hall of EMG breaks down what car dealers need to know about the rise of Connected TV (CTV) advertising. With over 90% of U.S. households now streaming content and more than half using ad-supported platforms, Hall explains why streaming is no longer optional — it’s essential. He dives into how dealerships can move beyond CPMs and develop outcome-based strategies that connect ad impressions to walk-ins, web traffic and sales.

To read the full story, click the preview below.