EMG joins exclusive Vendor 20 Group to support industry growth.

The Vendor 20 Group (V20) reimagines the traditional dealer 20 groups by adapting their collaborative framework for vendor executives. It provides an open, results-oriented space for industry professionals to exchange insights, drive innovation, refine strategies, and support the evolving needs of retail automotive customers.

The idea for the V20 Group emerged at the 2023 Kain Clients and Friends Workshop, when industry leaders—including Brent Williams, David Kain, and Dave Spannhake—recognized the value of a dedicated vendor forum. Following the launches of V20.1 at Digital Dealer in October 2023 and V20.2 in May 2024, V20.3 now welcomes EMG alongside other leading vendors.

Joining the V20 Group reflects EMG’s ongoing commitment to delivering meaningful streaming advertising solutions to dealerships through truth-seeking and data transparency. With eight years of expertise in the streaming ecosystem, EMG is eager to both share its knowledge and learn from fellow industry experts, further enhancing the support and tools provided to our dealership clients.

EMG anticipates that this collaboration will drive innovation and elevate performance across the automotive sector. We look forward to engaging with our peers in the V20 Group and leveraging collective insights to create measurable improvements for our clients.

More updates to come as we collaborate and drive meaningful change.