Streaming Analytics Platform - Maven

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EMG Launches Maven to Boost Dealership Market Share

Meet Maven

Making automotive streaming advertising smarter, simpler, and completely transparent.

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Our platform

Your roadmap to growth.

Maven, EMG’s proprietary streaming analytics platform, empowers dealerships and ad agencies with the insights and strategies they need to succeed in streaming.

Insights Dashboard

Transparency you can’t get anywhere else.

Gain access to robust performance insights and market analysis in Maven’s Insights Dashboard, showcasing clear ROI and optimization opportunities.

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Market and media

Audience reach

Inventory placements

Opportunities

Market and media performance

Deeply understand you and your competitors’ position in your local market and DMA.

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Explore the
metrics.

We only measure what matters most to dealerships.

LMA Market Share

The dealership’s share of all new car sales within its Local Market Area (LMA)

Sales —coming soon

Campaign-attributed dealership sales

Brand DMA Market Share

The percentage of total new car sales in the dealership’s Designated Market Area (DMA) attributed to the dealership’s OEM brand

Walk-ins

Campaign-attributed arrivals to the dealership

Website Visits

Total visits to the dealership’s website

VDP Visits

Total visits to VDP (Vehicle Description Pages) on the dealership's website

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Testimonials

A trusted name in automotive and streaming.

Hear firsthand from dealerships, ad agencies, and streaming leaders about their experience with EMG and the results we've delivered.

Since launching our CTV campaigns with Nick Pascali and MiaVita, we jumped from 10th to 8th in our regional rankings and grew our Honda market share to 40% in our designated zip codes—up from the mid-30s where we’ve typically hovered. These were long-standing goals we had struggled to reach. With Maven, we’re excited to keep that momentum going and invest with confidence, knowing what’s working and why.

Jarrett Hynes

General Manager, Madison Honda

Maven is a win for everyone. Dealers get market share growth and proof it’s working. We become trusted partners with stronger retention and higher LTV. And EMG provides the data, strategy, and credibility behind it all.

Nick Pascali

MiaVita Solutions

EMG’s Maven platform helped us identify local market gaps and tie our media strategies directly to vehicle registration outcomes. That level of clarity has reshaped how we approach planning and optimization for our clients.

Justin Simon

Managing Partner, Driven Media Group

Our dealership group has been working with EMG through Driven Media Group for over a year, and across all our stores and brands, we’ve seen steady, month-over-month growth in market share.

Jack Delaney

Dealer Principal, Delaney Automotive Group

EMG was instrumental in transitioning our portfolio to Connected TV and other programmatic channels and solutions. Their partnership with Manning has been a win-win.

Janice Englishmen

Media Planning & Strategy, Manning Agency

EMG provided guidance on budget, audience targeting, Connected TV & Digital Audio allocation, and geo-targeting. After the conclusion of the 90 day pilot campaign, there was a noticeable difference in walk-ins to the store.