Can I deliver my campaign’s advertisements to a singular streaming app?
Published on December 29, 2023
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While you technically can, EMG highly recommends running on the entire 100+ ad-supported CTV apps. Since we use an audience first strategy, allowing us to first identify the targeted individuals then find them across any inventory, the inventory itself is less significant. Restraining the campaign to one or a few streaming apps will significantly limit the campaign’s ability to reach those viewers, risking under delivery.
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