What attribution model does EMG use?
Published on December 29, 2023
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Most of the conversions are logged after their “last touch” with the display channel. However, we refer to our attribution through a campaign-wide lens, considering each touchpoint as a contributor to the conversion. Therefore, we consider our attribution as a “multi-touch” and “multi-channel” model, attributing a conversion to the entire collection of streaming impressions (Connected TV, digital audio, and display).
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