Does my campaign need all three market groups?
Published on December 29, 2023
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EMG strongly recommends using all three market cohorts in a campaign’s audience configuration. This will touch consumers at each point of the customer journey, strategically guiding them down the sales funnel. We’ve found the pre-market audiences to be the most performative audience groups, however they are often neglected from marketing campaigns. Click the hyperlinks to learn more about our EMG audience groups and the pre-market audience specifically.
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