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FAQ Category: Ad inventory
Ad inventory Does EMG offer Over-The-Top (OTT) advertising?
By Lauren Beaney
January 27, 2025
No, EMG focuses exclusively on CTV devices for streaming video ads. After extensive testing, we found that CTV outperforms OTT devices like mobile and desktop by 32%, offering a more immersive, living...
< 1 min read
Ad inventory Can I activate my campaign on just one streaming app?
By Lauren Beaney
January 27, 2025
EMG does not support select inventory buys. Our audience-first strategy ensures your in-market automotive shoppers are reached wherever they’re actively streaming. Restricting your campaign to one o...
< 1 min read
Ad inventory Why doesn’t EMG advertise on certain popular streaming apps?
By Lauren Beaney
January 27, 2025
Apps like Netflix and Max currently lack programmatic targeting, offering only broad options. EMG prioritizes advanced audience targeting for better performance, so we don’t buy directly. However, w...
< 1 min read
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