EMG’s Brett Hall to Present Streaming Insights at 2024 Digital Dealer Conference & Expo

Brett Hall, EMG‘s VP of Sales and Marketing, has joined the Digital Dealer 2024 lineup to host a session titled “How to Tame the Wild West of Streaming Advertising.”

Streaming advertising may still be in its early stages, but Hall’s session will demonstrate why it’s a goldmine for dealerships ready to reach the majority of today’s TV viewers and measure campaign effectiveness the right way. If you’re relying on inflated metrics like impressions, it’s time to cut through the noise with actionable insights.

This advanced session will share how to measure streaming viewers all the way through to a sale, from the living room to the showroom, revealing true ROI. Attendees will discover how to leverage audience data and predictive tools to identify in-market buyers, determine which inventory is worth the investment, and capitalize on the fragmented streaming landscape to gain a competitive edge in their market.

Key Takeaways:

1. Develop a winning strategy to identify in-market buyers on streaming platforms.
2. Uncover “hidden gems” in streaming beyond the big names like Netflix and Hulu.
3. Accurately track buyers from streaming engagement to final sale for authentic ROI insights.

Don’t miss his session on October 10^th at 9am in Boulevard 170 at the MGM Grand, Las Vegas.