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A guide to automotive streaming advertising.

By Lauren Beaney

How dealerships are growing market share with smarter streaming strategies on Connected TV and Digital Audio.

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3 min read

A guide to CTV Advertising and Digital Audio Advertising for Dealerships

Inside Maven’s Insights Dashboard for dealerships: Localized market share and competitor analysis

By Lauren Beaney

Maven's Insights Dashboard provides dealerships with hyper-local insights and actionable data to improve streaming advertising and grow market share.

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5 min read

Maven Insights Dashboard showing dealership market share, competitor insights, and campaign attribution tabs.

The power of pre-market in automotive advertising.

By Ashley Finlayson

Pre-market audiences are the most overlooked yet most influenceable group in automotive advertising—often ready to buy before they even realize it. Reaching them early creates brand preference before competitors even show up.

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4 min read

Automotive Streaming Advertising Audience Targeting

EMG’s automotive audiences: Pre & in-market, data, and curation.

By Ashley Finlayson

EMG’s audience curation uses data from millions of walk-ins to identify the top 0.2% of auto-intending consumers, segmenting the customer journey into Pre-Market, In-Market, and Conquest cohorts for highly targeted, high-conversion marketing.

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8 min read

Streaming Connected TV advertising audience targeting

EMG Proposals 101

By Ashley Finlayson

The EMG Dealership Proposal Tool offers precise, data-driven recommendations, allowing dealerships and marketers to instantly generate and download personalized streaming proposals for any dealership in the country. This trained model utilizes comprehensive vehicle sales data, regional insights, and regression analysis to craft an optimal performance recommendation for each dealership. With the tool, dealerships gain access […]

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7 min read

Custom Dealership Streaming Proposal