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Inside Maven: The Strategy Engine’s methodology

Explore the data and methodology behind the Strategy Engine's CTV and Digital Audio ad strategies for dealerships in Maven.

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2 min read

Image of Maven's Strategy Engine, a media planning tool for dealership streaming ad campaigns.

A guide to automotive streaming advertising.

How dealerships are growing market share with smarter streaming strategies on Connected TV and Digital Audio.

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3 min read

A guide to CTV Advertising and Digital Audio Advertising for Dealerships

Inside Maven’s Insights Dashboard for dealerships: Localized market share and competitor analysis

Maven's Insights Dashboard provides dealerships with hyper-local insights and actionable data to improve streaming advertising and grow market share.

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5 min read

Maven Insights Dashboard showing dealership market share, competitor insights, and campaign attribution tabs.

The power of pre-market in automotive advertising.

Pre-market audiences are the most overlooked yet most influenceable group in automotive advertising—often ready to buy before they even realize it. Reaching them early creates brand preference before competitors even show up.

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4 min read

Automotive Streaming Advertising Audience Targeting

EMG’s automotive audiences: Pre & in-market, data, and curation.

EMG’s audience curation uses data from millions of walk-ins to identify the top 0.2% of auto-intending consumers, segmenting the customer journey into Pre-Market, In-Market, and Conquest cohorts for highly targeted, high-conversion marketing.

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8 min read

Streaming Connected TV advertising audience targeting