Glossary
Learn the language of streaming advertising.
Audience Fit
Measures how closely the deployed media strategy aligns with EMG's audience recommendation. A perfect score (100%) indicates the campaign is precisely aligned with the ideal audience distribution, while lower scores reflect deviations from the recommended balance, potentially hindering performance.
Campaign Health Score
Measures how closely the campaign’s configuration aligns with EMG’s recommendation. A perfect score (100%) indicates the campaign is precisely aligned with the optimal streaming investment, geotargeting, audience mix, media mix, and flight duration, while lower scores reflect deviations from the recommendation, potentially hindering performance.
Conquest Audience
Focuses on customers exploring competitors’ dealerships using location data, targeting their immediate purchase intent.
Days Supply
The number of days current inventory would last at the dealership's average daily sales rate.
Dealer Pricing vs. MSRP
Compares the dealer's list prices on top-selling models to the regional average MSRP.
Display Reinforcement
A supplemental advertising strategy using display ads to re-engage consumers who have previously viewed CTV or audio ads. These ads appear on programmatically enabled websites and serve as reminders, driving conversion actions.
Forecasted Market Share
The projected market share to be achieved within 90 days of launch based on the selected EMG strategy.
Households Frequency
The average amount of advertisements each household was served across channels in the month.
Households Reached
Count of households targeted by the campaign.
In-Market Audience
Engaged customers actively researching vehicles, financing options, and trade-in opportunities as they approach their purchase decision.
Lift vs DMA
The dealer's market share gain or loss relative to the OEM DMA market share change.
LMA Market Share
The dealership’s share of all new vehicle sales within its Local Market Area (LMA).
Local Market Area (LMA)
The core market of the dealership, based on where 80% of its sales came from over the past 6 months.
OEM DMA Market Share
The OEM's share of all new vehicle sales in the Designated Market Area (DMA).
Optimal Budget
The streaming investment necessary to optimally reach all identified car buyers and maximzie market share growth in the Local Market Area (LMA).
Pre-Market Audience
Consumers experiencing key life events, such as job changes or lease expirations, before they actively consider buying a vehicle.
Pump In
When a competing dealership loses market share within your Local Market Area (LMA), creating an opportunity for your dealership to capture that available market share.
Pump Out
When a competing dealership gains market share within your Local Market Area (LMA), reducing the market share available for your dealership to capture.
Sales
Campaign-attributed dealership sales.
VDP Visits
Total visits to VDP (Vehicle Description Pages) on the dealership's website.
Walk-ins
Campaign-attributed arrivals to the dealership.
Website Visits
Total visits to the dealership’s website.
Ad Fraud
The use of deceptive practices to inflate digital ad metrics, like clicks or impressions, often through bots or fake websites, resulting in wasted advertising spend.
Ad Inventory
The total amount of ad space a publisher offers for sale across various media channels, including Connected TV (CTV), social media, search engines, and magazines.
Ad Pod
A series of ads grouped together, similar to commercial breaks in traditional TV or radio, that play during streaming content.
Ad-Based Video On Demand (AVOD)
A model of delivering digital video content where users can access and watch video content for free or at a reduced price, in exchange for regular advertisement breaks.
Automatic Content Recognition (ACR)
Enables devices like smartphones, smart TVs, or streaming devices to identify and analyze audio or visual content in real-time using methods such as audio fingerprinting, watermarking, or video analysis, matching samples to a database of known content.
Blocklists
Lists of websites, IPs, or domains flagged as harmful or unwanted, used for security, spam filtering, content control, and ad blocking.
Carriage Deal
Agreements between content producers and distributors that define the terms for distributing and monetizing content across various platforms. These deals enable producers to make their content accessible to viewers while granting distributors the right to sell a portion of the producer's ad inventory as compensation, ensuring mutual revenue generation and audience reach.
Connected TV (CTV)
A television connected to the internet, either directly (e.g., smart TVs) or via external streaming sticks.
Connected TV Advertising
The process of delivering video advertisements to ad-supported streaming apps on Connected TV devices.
Consideration Window
The period of time when a customer is considering and transacting a purchase.
Cord Cutter
Individuals or households who have chosen to cancel their traditional cable or satellite television subscriptions in favor of alternative methods of accessing video content.
Cord Nevers
Individuals or households who have never subscribed to traditional cable or satellite television services.
Cross-Channel Attribution
The process of measuring and assigning credit for conversions that occur on a device different from the one used in the advertising campaign.
Data Management Platform (DMP)
A platform that collects, organizes, and analyzes data to help advertisers and publishers improve audience targeting and ad personalization.
Dayparting
A strategy used in advertising and media planning to schedule and target advertising campaigns based on specific times of the day.
Days to Sell
The number of days a vehicle was listed online before being sold.
Demand-Side Platform (DSP)
A platform that allows advertisers to buy and manage digital ad inventory across multiple networks.
Designated Market Area (DMA)
A Nielsen-defined media market based on local TV and streaming viewership patterns.
Digital Audio
Audio content that is accessed through an internet connection.
Digital Audio Advertising
The process of inserting audio ads into streaming digital audio content.
Digital Media Player
A physical device or hardware that connects to the TV or screen and allows viewers to access the internet and stream digital content.
Endemic Advertising
A traditional form of targeted advertising where marketers place ads on channels they believe will attract their desired audience.
Free Ad-Supported Streaming Television (FAST)
A streaming service delivered over the internet, featuring content scheduled at specific times and incorporating regular ad breaks.
Geotargeting
The geographic advertising area that a campaign is targeting.
Hybrid Video On Demand (HVOD)
A streaming service that integrates various monetization models (SVOD, TVOD, AVOD, and FAST).
Impression
A single instance of an ad being displayed or shown to a viewer.
MSRP
Manufacturer's Suggested Retail Price. The price a vehicle manufacturer recommends a dealership charge for a new car.
Network
In the context of CTV, networks refer to media companies that create professional viewing content.
Open Exchange
A marketplace where advertisers and publishers can buy and sell ad inventory in an automated and transparent manner.
Operating System (OS)
The software platforms that power smart TVs and streaming devices.
Over-The-Top (OTT)
Refers to video content delivered over the internet to devices other than CTVs.
Private Market Place (PMP)
An invitation-only digital advertising marketplace where publishers and selected advertisers can transact ad inventory.
Programmatic Advertising
A modern, data-driven approach to advertising that uses automation to deliver ads directly to specific audiences.
Sale Date
Date the vehicle sale took place.
Server-Side Ad Insertion (SSAI)
A technique used in digital video advertising to seamlessly insert targeted ads into video content before it’s delivered to the viewer's device.
Smart TV
Televisions that have built-in internet connectivity and a range of interactive features.
Streaming
The process of transmitting audio or video files over the internet in a continuous flow.
Streaming Advertising
Video or audio ads that are delivered over the internet to streaming devices.
Streaming App
A software application that delivers digital content, such as video, audio, or both, to users in real-time over the internet.
Streaming Channels
Digital platforms that deliver media content, such as video and audio, over the internet.
Subscription Video On Demand (SVOD)
A streaming service that provides on-demand content for a recurring subscription fee.
Supply Pathway
The various routes or access points through which advertisers can acquire ad inventory.
Supply-Side Platform (SSP)
A platform that helps publishers manage and sell their ad inventory.
The Household Graph
An advertising technology that maps connections between all internet-connected devices within a home, allowing advertisers to link ad impressions to conversion actions from any household device for cross-channel attribution.
Traditional TV
Encompassing broadcast or cable TV with scheduled programming and ads delivered via terrestrial, satellite, or cable signals.
Transaction Date
Date the vehicle sale was posted to the Department of Motor Vehicles.
Transactional Video On Demand (TVOD)
A streaming service that allows viewers to rent or purchase specific content on a pay-per-view basis.
TV Hardware
The physical components and devices that make up a television system.
Video Ad Serving Template (VAST)
A standard XML protocol by the IAB that ensures consistent and seamless delivery of video ads to players and ad-enabled platforms.
Video On Demand (VOD)
A system that allows users to access and watch video content whenever they want.
Virtual Multichannel Video Programming Distributor (vMVPD)
A digital service that delivers live and on-demand video content over the internet, offering a bundle of TV channels and programming similar to traditional cable or satellite TV providers.
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