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Glossary Category: EMG Terms
Website Visits
admin
August 18
1 min read
VDP Visits
admin
August 18
1 min read
VDP visits attributed to the streaming campaign
VDP View Rate
admin
August 18
1 min read
Total VDP Visits divided by the number of impressions the streaming campaign generated
Total Dealer Walk-Ins
admin
August 18
1 min read
Total number of households that visited any dealership attributed to the streaming campaign
Top 5 GMS IQ this Month
admin
August 18
1 min read
The top 5 dealerships with highest GMS iQ’s ranked in descending order
Online Leads
admin
August 18
1 min read
The online leads attributed to the streaming campaign
Media Efficiency
admin
August 18
1 min read
Total Dealer Walk-Ins divided by the total In-Market HH Reached
In-Market HH Reached
admin
August 18
1 min read
Total number of households the streaming campaign reached
Household Frequency
admin
August 18
1 min read
The average number of times a household was exposed to a streaming ad
GMS IQ Ranking
admin
August 18
1 min read
The ranking of the dealership’s GMS iQ compared to all other dealership’s tracked
Dealership Walk-Ins
admin
August 18
1 min read
The number of walk-ins the dealership received attributed to the streaming campaign
EMG Auto Audience Allocation
admin
August 18
1 min read
A visual representation of the allotment of Evolution Media audiences utilized by the campaign
Cost per Walk-In (CPW)
admin
August 18
1 min read
The campaign budget divided by the number of Dealership Walk-Ins.
Cost per Buyer (CPB)
admin
August 18
1 min read
The campaign budget divided by the number of Total Dealer Walk-Ins.
Campaign Lift
admin
August 18
1 min read
The number of Total Dealer Walk-Ins attributed to the campaign compared to traditional TV or Radio.
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