Total visits to the dealership’s website.

Campaign-attributed arrivals to the dealership.

Total visits to VDP (Vehicle Description Pages) on the dealership’s website.

Campaign-attributed dealership sales.

Consumers experiencing key life events, such as job changes or lease expirations, before they actively consider buying a vehicle.

The dealership’s share of all new car sales within its Local Market Area (LMA).

Engaged customers actively researching vehicles, financing options, and trade-in opportunities as they approach their purchase decision.

Count of households targeted by the campaign.

The average amount of advertisements each household was served in the month.

The streaming investment necessary to increase your dealership’s market share in their current Local Market Area (LMA).

The projected market share to be achieved within 90 days of launch based on the selected EMG strategy.

A supplemental advertising strategy using display ads to re-engage consumers who have previously viewed CTV or audio ads. These ads appear on programmatically enabled websites and serve as reminders, driving conversion actions.

The streaming investment necessary to maintain your dealership’s market share.

The streaming investment necessary to expand your dealership’s market by advertising into neighboring markets.

Focuses on customers exploring competitors’ dealerships using location data, targeting their immediate purchase intent.

Measures how closely the campaign’s configuration aligns with EMG’s recommendation. A perfect score (100%) indicates the campaign is precisely aligned with the optimal streaming investment, geotargeting, audience mix, media mix, and flight duration, while lower scores reflect deviations from the recommendation, potentially hindering performance.

The percentage of total new car sales in the dealership’s Designated Market Area (DMA) attributed to the dealership’s OEM brand.

Measures how closely the deployed media strategy aligns with EMG’s audience recommendation. A perfect score (100%) indicates the campaign is precisely aligned with the ideal audience distribution, while lower scores reflect deviations from the recommended balance, potentially hindering performance.