Utilize a data-driven, self-service strategy generator
Inventory
Advertise on every ad-supported streaming service
Audience
Precisely target highly predictive in-market shoppers
Reporting
Gain actionable insights and detailed performance metrics
Attribution
Measure attributed online and offline conversions
Resources
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Announcements
Ashley Finlayson
December 29
1 min read
Our GMS iQ Report includes the most granular segmentation we can provide, as we cannot break down conversions by inventory or audiences. However, we can report top platforms by impressions, media spen
Ashley Finlayson
December 29
1 min read
Campaigns begin to receive a GMS iQ Report after their second full month running on streaming. EMG's GMS iQ Report requires a certain amount of data to calculate accurate performance metrics, which is
Ashley Finlayson
December 29
1 min read
The GMS iQ, short for Geographic Market Share iQ, is an EMG-invented standout feature in our performance reporting. This index represents each dealership’s foot traffic market share attributed to th
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