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FAQ Category: Audio
Does EMG advertise on broadcast radio?
Ashley Finlayson
December 29
1 min read
EMG does not advertise on traditional radio stations because they have no modern targeting capabilities and are less performative. However, we support various digital audio platforms that have live br
Does my streaming campaign need the audio channel as well?
Ashley Finlayson
December 29
1 min read
We highly recommend that a streaming campaign advertises on the audio channel as well as Connected TV and display. Why? EMG sees a noticeable performance difference between campaigns that run only CTV
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