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Creative Hub
All the Streaming terms you need to know
Connected TV
Made for TV
Create a video ad that you could imagine seeing on linear TV during a traditional commercial break.
Brand Continuity
Does the brand clearly come through in the messaging and does your website match the video ad?
Voiceover
Use a voiceover to take advantage of sight, sound, and motion.
Assume a Google Search
The majority of consumers will see your ad and Google whatever message was the most prominent. Users generally won’t follow vanity URLs or phone numbers unless incentivized to do so.
No Click
Remember that TVs are unclickable mediums, meaning you can’t influence consumer behavior through a click, as is possible in web video.
Title Card
Make use of a title card at the end of the video, ideally on screen for at least 00:03.
Watermark the Ad
Consider using a watermark to ensure consistent branding throughout the video ad.
Tailored for Audience
Does the creative message match the audience that is being targeted?
Length
Ads that are exactly 00:15.000 or 00:30.000 will significantly outperform others.
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