Visibility is important in many contexts. Imagine trying to read an essay with a third of the words blacked-out; it would be difficult to understand the complete story. The sa

The Consumer Electronics Show® (CES) is the arena for global innovators and business leaders to shape the future of technology. Organized and overseen by the Consumer Technol

There’s nothing quite like Sunday Football — and nothing quite like the hyper-inflated cost of this ad inventory. What if we told you that you could reach the same individ

The pre-market audience cohort is the secret ingredient in automotive advertising campaigns. Well, it’s not technically a “secret,” but given the amount it is overlooked

Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the vehicle, a phone or tablet

We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for th

Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, a

The era of endemic advertising is over, although some marketers can’t let go. This is understandable, as endemic advertising was ingrained as a staple digital advertising st

When you buy a plant, you don’t plant it in the ground and then leave it be. Plants require a fair amount of upkeep to stay healthy, living, and growing. Like plants, the au