You heard right, Connected TV (CTV) is now the dominant television medium. Adios linear TV!

The trend of cord-cutting, onc

Step aside Boomers and Gen X, millennials are entering the chat (and entering dealerships). The common myth that millennials dislike dealerships and don’t buy cars is busted

Automotive advertisements are meant for the flat-screen. With their compelling, cinematic video frames embellishing the elegance and features of the vehicle, a phone or tablet

We like to ask the question “how do you measure the impact of your streaming advertising campaigns?” to marketers in the automotive industry. This question is great for th

Are CTV and OTT synonymous? Is advertising on CTV and OTT the same? The confusion here is understandable considering these terms, amidst the multitude of streaming acronyms, a

When you think of a television, say the one in your house, what does it look like? Does it have an antenna sticking out of the top of its thick, boxy frame, or is it pitch-bla